When did it all start, this pronouncement of this 8 letter word as a 4 letter one? When did feminism become profanity? Perhaps as far back as the publication of A Vindication of the Rights of Woman? Penned by the 18th-century British writer, Mary Wollstonecraft, this text puts forth a seemingly basic concern: equal education and opportunity, and access to reproductive rights, for all. Interestingly, the tenants of feminism have remained virtually the same ever since. While the French were fighting their own countrymen for “liberty, equality, fraternity,” Wollstonecraft declared, “It would be an endless task to trace the variety of meannesses, cares, and sorrows, into which women are plunged by the prevailing opinion, that they were created rather to feel than reason, and that all the power they obtain, must be obtained by their charms and weakness.” Ah, if only the French had considered women on their political platform! For when we acknowledge the steady march of Kardashians across our senseless screens, we could mourn that nothing much has changed in two hundred years. The charm of nothingness abounds in our current culture.