If, like me, you’ve noticed a change when strolling by a Gap storefront, you are witnessing the rebranding or reenergizing (as in returning to the very iconic and diverse identity the store achieved 40+ years ago). And if, like me, you were drawn into the store, you would not be disappointed with the quality of fit, the feel of fabrics, and the same price-value you remember from years ago when you last shopped there. “Fashion is entertainment. It’s also art, innovation, and culture,” says Richard Dickson, the current CEO. I could not agree more. Having Zac Posen, coming directly from his success with Barbie, leading the creative future for Gap is another big win for the company. So, how about it? Dare to venture back inside everyone’s favorite store from eons ago, not necessarily for the khakis, but certainly for a super comfortable “feels like Gap” moment.

Continue reading →